Plot to Profit was created to bring clarity to land — an asset class that is often misunderstood, underestimated, or dismissed too quickly.
 

Founded by Catherine Johnson, Plot to Profit is built on over 20 years of experience in property, development, and investment. That experience has shown one thing consistently: land decisions require knowledge, patience, and a strategic approach.
 

Too often, landowners are told “it won’t get planning” without explanation, or investors are encouraged to move quickly without fully understanding the risks.

Plot to Profit exists to change that.

We take a considered approach to land, looking beyond surface-level assumptions and helping people understand what they truly have, what options exist, and what steps may be worth exploring — without pressure or unrealistic promises.